Meta expands ad suite with Value Optimisation, Incremental Attribution, and Value Rules to drive profit-based RoAS and ...

Zepto informed sellers that it has proactively launched ad campaigns for them to help “maximize reach and performance.” ...

On Saturday at 7 p.m., about 40 Clyde-Savannah alumni will be returning to their alma mater to perform in concert. The ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

Zomato's opaque ad policy is burning the pockets of small restaurant owners by forcing them to spend unsustainably on its ...

When it comes to advertising, Shark Tank investor Kevin O’Leary shared that he believes results come from experimentation.

Taboola's President discusses how geopolitical tensions are driving advertisers towards performance advertising companies ...

Integral Ad Science announced the appointment of Alpana Wegner as Chief Financial Officer, effective June 10, 2025. Wegner, who has over 25 years of financial lea ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

Beats has tapped in yet another rising athlete for its years-long campaign associating its products with a mix of performance ...

A new ad featured on the official Windows YouTube channel tells people to be on the "right side of risk" by upgrading to Windows 11. Specifically, the video suggests getting a Windows 11 PC powered by ...

This divide has led to ineffective decisions. Performance marketing wins favour because it is easier to measure and appears ...