Bud Light's Super Bowl ad may help the company rebound from their disastrous 2023 partnership with Dylan Mulvaney, according ...

Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

Anheuser-Busch’s CEO wants to market its beer as “American made,” rather than  “domestic”—the term that typically differentiates U.S. beer from ...

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat Super Bowl winners. The game also ...

According to data from the country’s national agricultural products office, sales of lagers and ales for at-home consumption in France have overtaken wine for the first time. Bottom line, wine sales ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

Also this week, the Firestone Walker Invitational Beer Fest is back, sips for Super Bowl-watcing and Quick Sips, NorCal touring edition ...

What Happened: NFL media partner Fox Corporation FOX FOXA has the rights to Super Bowl LIX and set its sights on charging $7 ...

Scientists and industry are finding unusual new uses for brewers' spent grain – the beer industry's largest waste product.

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with ...

Feb 4 (Reuters) - Makers of alcoholic beverages such as Johnnie Walker whisky and Corona beer could be caught in the ...