In 1985, graphic novelist Alison Bechdel came up with criteria for whether she'd watch a movie. It's become known as the Bechdel test, and it's surprisingly hard for films to pass these days.

Forbes Communications Council members discuss key metrics for measuring the effectiveness of a PR campaign. Photos courtesy of the individual members. 1. How Consumers Heard About The Company.

“Measuring stellar surface gravities well has always been a difficult business,” added Gibor Basri, professor of astronomy at the University of California, Berkeley, who contributed to the study.

Algae grown under Mars-like conditions could make bioplastic building materials for structures to harbor life in space.

This highlights why quality matters more than quantity. A large number of leads is meaningless if they don’t return after the first purchase—an essential for sustained growth.

Why measuring gen AI’s impact is so challenging. Unlike traditional IT investments with predictable returns, gen AI’s impact often unfolds over months or years.

After years of working as a pastry chef, these are the best measuring spoons I've found. These sets are accurate, durable, and easy to maneuver.

Traditional measures of poverty have focused on income or expenditure based on a minimum threshold required to purchase a basket of essential goods and services. However, important aspects of ...

The embodied carbon (EC) intensity in core and shell industrial buildings in the U.S. averages 23.0 kilograms per sf, according to a recent analysis of 26 whole building life-cycle assessments. That ...