Introduction: The Shift from Guesswork to Clarity In a hyper-competitive digital marketplace, brands can no longer afford to ...

Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Once you’ve gathered your data, the next step is integration. Think of this as organizing the puzzle pieces before solving it. Use centralized tools like Google Analytics, CRM platforms or ...

Databricks' $1 billion acquisition of Neon highlights how serverless PostgreSQL has become essential for agentic AI ...

Still, simply running ads isn’t enough. Without the right strategies, campaigns can waste money or miss opportunities.

OMNY Health is using real-world clinical data to power inclusive, AI-driven healthcare tools—at scale and without raising ...

In this edition of TechTalk, Anand Jain, Co-founder and Chief Product Officer of CleverTap, speaks about personalization, ...

The new features are designed to empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey.

A significant new funding round from Safe Superintelligence has set the stage for a robust April in generative AI funding.