The T-shirts were informed by Ms. van Zuilen’s memories of shopping for basics from a heritage French brand. “When I was younger, I shopped at Petit Bateau with my mom,” she said.

The teen fashion frenzy of the ‘80s was a landmark in consumer culture. Female teens spend $8 billion on fashion. That grew to a $22 billion market with a parental boost. The message was clear ...

As a reaction to the '70s, the '80s debuted a ton of styles that shocked and delighted, from short hair on both men and women ...