Best challenger brand marketing: Liquid Death Liquid Death is seemingly always promoting a new brand collaboration, outsized stunt or celebrity partnership, keeping the canned beverage brand in the ...

Surveys Show Social Media Marketing Trends: How Marketers Are Feeling Sprout Social surveyed over 500 social media marketers from the U.S. and UK to examine team productivity issues.

10 of the best social media marketing moments of 2024 Kendrick Lamar’s sixth-album “GNX” gave brands such as McDonald’s a reason to post about mustard.

Streaming and fashion brands are dominating creator marketing on social, per new rankings by CreatorIQ. Spotify leads with $6.2 billion in earned media value and a high creator retention rate.

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

1. Set clear goals Strong social media marketing goals define what you want to achieve and why. They help you understand what to publish, which speeds up your content creation process.