Thanks to the advanced dye technology, Wella's new Color Charm Paints are semi-permanent, so use and abuse them without fear of damaging your hair. Kim Carpluk Each hue in the range of 15 shades ...

According to Wella colorcharm colorist Evelyn Ayala, how intense you want your hair color to be actually determines whether or not you should hit the shower before sweeping on your color. She ...

Wella’s timely return to the Philippines presents us, not with one, but three new in-salon color technologies to match the push and pull of whimsical and au naturel hair trends spotted on the ...

And for those who have been on TikTok and seen some at-home hair color disasters, either in videos from the person themselves or in viral reenactments, we spoke with a few of those professionals ...

“My hair feels so good, and I’m thrilled.” Romijn, a natural blonde, keeps her color looking bright with regular touch-ups. But she’s not against a drastic change, either.