Even as the sultanate’s oil production rises, Oman is looking to grow other sectors of the economy, namely, transport infrastructure, the services segment and manufacturing, to offset a decline in oil ...

Pillar 4: Vendor Relations Finally, the fourth pillar is vendor resources. DSO leaders can leverage vendor resources to work with stakeholders and adhere to deadlines throughout the process.

The four pillars provide a solid framework for mixing the right marketing activities in order to create engaging campaigns. Not to be confused with the 4Cs of B2B Marketing, the 4 Pillars are the ...