Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

These are the best avatars you can get on Roblox.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Xbox avatars were introduced back in the Xbox 360 era during a major update that landed in 2008. And for a few years, Microsoft really pushed these digital avatars, letting you buy them clothes ...

Xbox is tragically killing off support for its Avatar Editor along with the Avatars themselves, but some players are entitled to refunds.

With so many choices available in the Roblox Marketplace, picking the perfect Avatar can be overwhelming. To simplify the process, we've curated a list of the best Roblox Avatars available for free.

E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The ...

Roblox user-generated content is a million-dollar brand opportunity. Young women and designers of color should lead the charge.

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...