When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair.

Menscrafted is making waves in the men’s grooming industry with a refreshing take on how to style hair naturally and effortlessly. Co-founded by Jacob Fowler and Jessica Stocker, Menscrafted was ...