The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted r… ...

This gift was as magical as many of the costly gifts that we received during the holidays. It came in the mail and everyone called it the “wish book.” It was published by Sears, Roebuck & Co. or Sears ...

For so many people who grew up before the internet, the Sears catalog WAS the internet. Ad Feedback. Business. Markets ... That was a lot of money for an 11-year-old in 1968.

1896: The Sears catalog. ... The Christmas Wish Book was started in 1933 as a 87-page catalog "of wishes." The 1968 version had more than 600 pages. The Sears catalog was discontinued in 1993.

The heavy Sears catalog kept Americans linked to the latest styles without having to travel to a big city department store. Lula Rae from Wewahitchka, Florida and Tammy Jean from Opp, Alabama ...

The Sears Wish Book Christmas catalog debuted in 1933. In its first few years, the catalogs were pretty short, usually with under 100 pages. ... In 1968, the book was over 600 pages.

When my new shoes were ordered, I “helped” look at catalog pictures, and the shoes arrived in the mailbox. Need a break? Play the USA TODAY Daily Crossword Puzzle. So, when my parents announced I ...

Women's hats are pictured in a 1907 Sears Roebuck catalog from the shelves of the Chicago Public Library on Aug. 26, 1948. Hats of 1907, as seen here, were huge and low priced.

Sears wasn’t setting out to be the anti-racist catalog. It was setting out to replace Montgomery Ward [a mail-order retailer founded in 1872 that was Sears’s primary competitor].