Zara's parent company, Inditex, announced that by 2025, 100% of the cotton, linen and polyester used by all eight of its brands will be organic, sustainable or recycled. Meanwhile ...

The launch of the 100% recycled cotton fibre fabric marks the company’s fifth sustainable product launch in 12 months as part of its mission to tap into the eco-friendly demands of its customers.

UPDATE: After we published this story, Evrnu, the fabric manufacturer, revealed to us that jean prototype actually includes some virgin cotton and is not 100% recycled.