The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Amazon unveiled the Alexa Plus personal assistant that uses generative artificial intelligence to make it more useful for individual users during the Amazon Devices event in New York City.

(Reuters) - Amazon said on Wednesday it will exclusively stream 21 New York Yankees regular games on its Prime Video service for the upcoming 2025 season, as streaming companies face increasing competition to broadcast live sporting events.

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.

Amazon’s head of devices and services, at a launch event in New York. “Alexa knows almost every instrument in your life, your schedule, your smart home, your preferences, the devices you’re ...

NEW YORK (AP) — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before, when Alexa was offered for ...

Amazon has confirmed the launch of its new Alexa+ update which will bring a swathe of smart features to devices including the Fire TV Stick.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.