Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares

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Beast Games may have shattered streaming records, but the show's true significance lies in what it reveals about Amazon's evolving retail media strategy.

Excitement surrounds the Caldwell Zoo this spring in anticipation of the opening of the "Amazon River's Edge." In an exclusive interview, KETK was able to go in and behind the enclosures that will make this latest expansion so special.

Molly Mae can often be found sharing her favourite beauty products with her millions of fans, and she's now shared a perfume she loves is also an absolute steal

Take advantage of the Amazon Freedom Sale and enjoy massive savings of up to 65% on top smart TVs from brands like Samsung, Sony, and more. Plus, you can get an additional ₹6000 off your purchase.

YouTube sensation MrBeast has set a new record with his show Beast Games, becoming the most-watched unscripted TV show on Amazon Prime Video, with 50 million viewers worldwide.

Streaming giant Netflix have come late to the game in showing live sport but have already made a big impression. The NFL and WWE have delivered large viewership numbers.

Prime Video’s BEAST GAMES has set a new record for the streaming service, racking up 50 million views in its first 25 days.

“But some gamemakers hope GTA VI will be priced at $ 80 to $ 100, breaking the $ 70 and helping $ 50 titles to move up to $ 60, $ 60 to do $ 70, $ 70 to $ 80, etc.”

See images of the celebrities and prominent business leaders attending the inauguraton of President Donald Trump in Washington, D.C., on Monday.

President-elect Donald Trump will take the oath of office at noon followed by a presidential parade, signing ceremony and inaugural balls.