Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements ...

Fancy Food wasn’t just a food show—it was the Met Gala for your mouth. Legacy brands came to flex, startups came to disrupt, ...

The Natural Products Association (NPA) and American Herbal Products Association (AHPA) applauded FDA's action on 7-OH ...

In recent years, the Ashwagandha sector has seen substantial growth, attributed to extensive scientific research, marketing, ...

SOS for Summer Pet Concerns It’s important to remember that our furry friends can be as vulnerable to heat stroke, dehydration, and sunburn as we are.

This article shares the idea of having KSM-66 Ashwagandha as a functional gummy.

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

Washington, DC—On Thursday, May 8, the Natural Products Association (NPA) will be hosting its Annual Fly-in Day event. A premier day of advocacy for members of the natural products industry, ...

WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends ...