Find out what's new in natural innovations including organic and natural grocery products, personal care, dietary supplements ...

In recent years, the Ashwagandha sector has seen substantial growth, attributed to extensive scientific research, marketing, ...

This article shares the idea of having KSM-66 Ashwagandha as a functional gummy.

The Natural Products Association (NPA) and American Herbal Products Association (AHPA) applauded FDA's action on 7-OH ...

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.

What's Selling: August 2025 What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

PLT collected the data as a means towards creating more meaningful, innovative sports and active nutrition products.

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!

Excellence in Action: Independent Retailers The WholeFoods Magazine team asked our readers for help in identifying natural products retailers who are going above and beyond!

SOS for Summer Pet Concerns It’s important to remember that our furry friends can be as vulnerable to heat stroke, dehydration, and sunburn as we are.

August 2025 People News Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

All News“Based on peer-reviewed research from leading experts, highly concentrated or semi-synthetic 7-OH products pose significant public health risks and have been falsely marketed as ‘kratom,’” ...