It’s estimated that APAC accounts for 43% of total exports to the US: with tariff uncertainty wreaking havoc on business plans, now is the time to explore new avenues for growth.

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Coca-Cola, the beverage company, has implemented a comprehensive measurement strategy for experiential marketing that offers predictive elements as well as insights into effectiveness.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

The NHS (National Health Service) Blood & Transplant's "Waiting to Live" campaign aimed to increase the number of registered child organ donors in the United Kingdom, addressing a critical shortage in ...

UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the "Child Wedding Cards" campaign in Pakistan to combat child marriage by directly engaging ...

The "Meet Marina Prieto" campaign by JCDecaux, an outdoor advertising company, aimed to revitalize subway advertising in Spain by demonstrating its effectiveness through a human-centered approach.

Cheetos, a snack brand, revitalized its market presence in the United States by embracing its unique product characteristic, Cheetle, through the "It's a Cheetos Thing" campaign.

Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

CMOs all too often struggle to communicate the value of creative brand-building to a C-suite audience; so how do we talk in a language that will cut through?

The MAAATE campaign aimed to empower men in the UK to challenge misogyny and intervene in instances of male violence against women by introducing a culturally resonant tool for intervention.

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...