Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.

Personalized product discovery is the practice, and the technology, of customizing the online shopping experience for every individual. Instead of showing the same static catalog to everyone, ...

‍Your audience loves practical content like recipes or DIY projects, but the journey from watching a "how-to" video to gathering items is often fragmented. With Storyly, you can close that gap by ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

Brand loyalty is a consumer's consistent preference for one brand over all others, often reflected in their repeated purchase of a product or service. It's more than just habit; brand loyalty is ...

Your website is by far the most valuable digital asset in your marketing arsenal. It's your virtual storefront, your brand ambassador, and often the first point of contact between you and potential ...

Let’s pause for a moment and consider this: the average person spends nearly 5 hours a day glued to their mobile screen. That's more time than many of us spend eating or exercising! It's not an ...

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.