Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

Yousuf Rangoonwala reveals how bold conviction, creative risk-taking and a purpose-driven strategy helped Nihar Shanti Amla ...

According to the report, nearly 50% of 14,591 surveyed consumers made a cross-border purchase recently, with 71% open to new ...

Are the Abby Awards evolving into a more inclusive and representative platform, signalling a positive shift in the ...

GainTailwind Consulting's Rachita Vaid on how a dismissive question, "Why should I pay for you to get intelligent?" signalled ...

Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri’ installation created a sensory experience blending innovation, and sound through engineered precision.

Interviews: Marcel France’s Youri Guerassimov offers lessons for India's overworked agency environment on sustaining ...

The new stripped down chip is expected to be priced between $6,500 and $8,000, significantly lower than its restricted H20 ...