Ad tech company Viant has added entrepreneur, executive and investor Brett Wilson, the co-founder of TubeMogul, to its Board of Directors. Wilson brings the benefits of nearly thirty years' experience ...

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WPP is acquiring data collaboration platform InfoSum, which will join the former's GroupM media investment division and help to drive the creation of 'a new generation of AI-enhanced marketing ...

Keith Hughes, founding Director of MR software firm Merlinco, co-developer of the Triple-S standard, Mojo Award-winning Motown Records historian and the first person ever to have to make sense of one ...

In Blue Bell, PA, custom MR firm AMC Global has launched VerifiedViews, described as a solution for generating ratings and reviews from authentic product purchasers. The company provides a suite of ...

Sister companies Rival Technologies and Reach3 Solutions have launch a new solution called Voice of Market, bringing the firms' mobile-first, conversational approach to new audiences beyond the ...

In London, Healthcare Research Worldwide has appointed Imogen Clarke as a Research Manager and Arif Uddin as Field Project Coordinator. The firm is part of consumer research company the MMR Group, and ...

Creative testing and optimization platform System1 has appointed Tristan Findlay as Managing Director of Innovation, driving the firm's development and growth of solutions to help brands 'confidently ...

Nairobi, Kenya-based insights company Actnable.AI has partnered with US-based Elliam, Inc. to give researchers in the States access to an AI toolbox the firms say could 'revolutionize research ...

In New Orleans, data collection and fraud prevention tech firm Rep Data has received an unspecified amount of growth investment from Colorado-based private equity firm Mountaingate Capital, with which ...

Los Angeles-based 'next gen' market research company Brox.AI has launched a platform called the Oracle of Opinion, combining advanced AI modeling with consumer responses from millions of video ...

Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test creative assets in 'almost any format', including brand experiences and ...