Cadbury has rolled out a striking outdoor campaign to promote its latest launch, Cadbury Ice Cream Minis, with a layered 2D ...

Together, Polycab and MOMS have demonstrated a model of festive advertising that goes beyond spectacle. By combining ...

The cluttered wall of bills served as a clever metaphor for the financial strain that accompanies the holidays.

Gideon Adey, WOO Measurement Consultant, will be joined on stage by OOH media leaders, Daewon Kim, CEO & Founder of PODO ...

Arnav Advertising Agency (formally Arnav Creation), led by Roushan Kumar Srivastava, based in Delhi NCR has secured a ...

Atharva University Mumbai has taken a landmark step in brand building and urban engagement by acquiring the naming rights of Mumbai Metro’s Valnai Meeth Chowky Station. The station will now carry the ...

Chandak Group has launched a striking month-long outdoor campaign for its luxury residential project, Chandak Vansham, across ...

Shekhar Narayanaswami, CEO of Times OOH, has been unanimously elected as the new Chairman of the Indian Outdoor Advertising ...

Giant crop-circle-like formations near Bengaluru and Kanpur airports remind flyers that during this BBD, ‘Kuch Bhi Ho Sakta Hai’ ...

Covering 22 towns across West Bengal, the canter will bring festive excitement to communities with immersive experiences ...

The creative twist lies in the placement of mirrors inside metro coaches, with the bold message: “Kab Tak Latke Rahoge?”  The ...

This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.