Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...

The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

The inclusion of gaming culture and gamification in omnichannel marketing strategies is becoming more commonplace. Simultaneously, a variety of macro-factors are fracturing the media landscape and ...