In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

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Monks India, S4 Capital’s operating brand in India, has appointed industry veteran Ketan Desai to lead Monks, effective from February 03, 2025. Desai will lead the organisation, helping it navigate ...

India celebrates National Girl Child Day today, on January 24th. On this occasion, the Key Communications co-founder explains how PR initiatives can effectively challenge and change societal attitudes ...