Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

Despite growing its subscriber base and overall revenue, Spotify saw a slight drop in ad revenue, prompting CEO Daniel Ek to pledge faster progress on its advertising business.

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down ...

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.

Bonjour and welcome to Campaign Asia-Pacific's coverage of the Cannes Lions 2024. The Festival of Creativity has started with a promising and dynamic agenda addressing the industry’s most significant ...

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.