Health & fitness is one of the most challenging and competitive verticals in the mobile industry. According to the latest ...

Fantasy sports are back in focus with the 2025/26 seasons of the National Football League and the English Premier League starting in September, but it may ...

Google Gemini has been steadily climbing up the app store install rankings over the past few weeks, and if current growth continues it could push ChatGPT ...

Catherine Beattie shares her journey to Director of Programmatic at WeatherBug and offers advice for women in mobile advertising.

Yves Benchimol shares how a celebrity partnership helped grow the WeWard app from a Paris startup to 25 million global users.

Discover why smart marketers are securing Android OEM inventory while others overpay on traditional platforms.

As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead ...

Users want relevant ads but distrust data collection. New industry insights reveal how to balance both profitably.

FunnelFox CEO Andrey Shakhtin explains how mobile apps are bypassing Apple's 30% App Store tax through web-to-app funnels.