Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The ...
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Private equity firm Novacap acquires IAS; online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB ...
Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...
This past August, Spectrum Reach, which is Charter’s advertising sales arm, took a step further toward that goal via a ...
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, ...
Will Google need to spin off its ad exchange and ad server? Court is in session in Virgina, with the DOJ and Google advocating for completely different remedies to Google’s sell-side ad tech monopoly.
Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...
AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...
Tatari CEO Philip Inghelbrecht on how AI helped Tatari double revenue, plus his views on direct deals and publisher data.
Agencies that dismiss in-house development are limiting their differentiation. Here are five questions to ask yourself before ...
On Monday, a civil trial kicked off in response to a 2023 FTC claim filed against Amazon. The FTC accused Amazon of tricking ...
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