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Tik Tok brought with it many new trends, some fun, some a bit more concerning. Among the most “New Age” trends on the platform, was the idea that “Healing crystal” could give you health, fortune and ...
WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...
During 4 years helping brands sell to Mainland China via WeChat, we collaborated with many cross-border payment gateways. These gateways are authorized by Alibaba, Tencent, and Union Pay to provides a ...
Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace.
Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to ...
A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in ...
Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. Tencent seems ...
Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly ...
Wondering how to promote your brand and products on Douyin? Click here to see how to leverage Douyin Advertising to reach your target audience in China; or check out a case study of how L’Oréal ...
Anime culture, once considered niche, is now entering mainstream consumer markets in China. By embracing these trends, some brands activated to collaborate with anime games and IPs with millions of ...
You might not have heard of Yunji, one of the latest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121 million USD. Who is this new booming social commerce company?
PMPM is a C-beauty brand that reached 300 million CNY of revenue in the first year. What's their secret to success? Check out this case study.
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