Brands that strategically break down high-performing content across platforms see up to a 65% increase in organic traffic. This guide shows how to turn one blog post into ten LinkedIn updates, five ...

Video Helps Persuade 73% of People to Buy a Product or Service [Survey] New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement.

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

Task Analysis: The Key UX Design Step Everyone Skips Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will ...

Paul Morris, explains event schema markup and provides a guide on how to implement it using Structured Data Markup Helper to show rich results in the SERPs.

Video and search: YouTube, Google, the alternatives and the future When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – ...

Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does ...

Interaction to Next Paint is one of the Core Web Vitals metrics that impact Google rankings. Learn how you can optimize your website.

The beginner's guide to semantic search: Examples and tools "Semantics" refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a ...

7 Things You May Not Know About Google's Disavow Tool The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched.

Cybersecurity in SEO: How website security affects SEO performance Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously ...

Focusing on SEO and cybersecurity helps businesses step up for success. Four foolproof ways to outrun competition, secure your website and its ranking.