Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

Apple’s annual iOS release always sends CRM teams scrambling. Sometimes (see: iOS 15 and 18), email marketing feels the biggest impact. This time, it’s SMS. The standout change in iOS 26 (note: Apple ...

Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies ...

Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and ...

The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial. By 2026, Gartner projects that more than 80% of ...

These answers are critical to my and my agency clients’ success. A new survey of 1,000 consumers conducted by Fractl (disclosure: I co-founded the agency) reveals interesting trends in consumer ...

As reflected at this month’s PegaWorld iNspire, Pega’s offerings range from back-office process automation to customer-facing real-time journey creation — all driven by AI. We sat down with three ...

Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor enough content and segment enough lists ...

We’ve updated our page on Agentforce with details on a partnership between Salesforce and CrowdStrike for AI agent security. Since its launch at the Dreamforce conference in September 2024, Salesforce ...

Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third ...

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free ...