The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

Discover the 10 best AI design tools, tested and reviewed by professionals. From Midjourney to Figma AI, find the perfect tool for your needs. Here's the thing about AI design tools – 90% are rubbish.

The Golden Ratio isn't just an art school buzzword; it is a practical tool for creating visual harmony. We cut through the mysticism of 1.618 to show business owners exactly how to apply this rule to ...

The best WordPress plugins for website designers in 2026 form an essential toolkit for streamlining workflows, from visual design to performance optimisation and launch. Rounding out the stack, form ...

Choosing your brand's colour isn't about picking a "trustworthy" or "passionate" hue from a blog list—it's a strategic weapon. This no-nonsense guide for entrepreneurs shows you how to use colour ...

What Is the Difference Between Branding and Positioning? You're already losing if you think branding is your logo and positioning is your tagline. I've seen it a hundred times. A business hires a ...

Most people choose their business logo's shape based on two things: what they personally like and what they see competitors doing. This is a fundamental mistake. And it’s a costly one. Your logo's ...

Stop chasing the “magic pen.” As a brand consultant, I’ve seen more bad ideas sketched with expensive tools than I care to count. The right pen isn’t about price; it’s about purpose. Here’s my ...

A bad logo isn't just ugly; it's a business liability. We're breaking down 10 famous logo failures, from The GAP to London 2012, to extract the crucial business lessons for entrepreneurs. This is what ...

Forget design-speak. This is a brutally honest look at the best sportswear logos and the real lessons you can apply to your business. We explain why Nike, Lululemon, and Patagonia succeed, and the ...

In this blog, we have shed some light on the meaning of isometric design, uncovered the drawbacks of flat design, and highlighted the advantages. Isometric design is a visual technique that represents ...

Think Modernism is just for dusty art books? Think again. It's the secret behind Apple's minimalism, Google's clarity, and every successful corporate identity you trust. We're going to show you how ...