Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

A report looking at the growth of direct-to-consumer models, providing frameworks, approaches and case studies for adopting a robust DTC strategy.

From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

TikTok has had a big impact on fashion retail, with brands increasingly using the platform to both determine trends and drive sales. Here’s how fashion brands are getting involved, along with further ...

What could search be like in 20 years’ time? In this piece, I’ll explain why I think that visual search is the other half of the future of search, how it links in with innovations like augmented ...

How virtual KOLs benefit brands in China It’s tempting to view the virtual KOL trend in China as a bandwagon that brands are jumping on in the hopes that it will magically generate popularity with ...