Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that ...

Chris Matthews, global DTC channel director at Brompton Bicycle, discusses the brand’s recent ecommerce replatform and how Brompton builds loyalty beyond points.

Madlen Nicolaus, CMO at Hexagon, talks about creating engaging B2B campaigns and how the business is finding ways to stand out despite leaner budgets.

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

And then there’s the basics that every marketer, ecommerce and digital professional should understand. This glossary aims to break down the expanse of ecommerce terminology out there and is a great ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

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Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly ...