WPP acquires InfoSum in a major investment in its AI-driven data offer and names Lauren Wetzel as Chief Solutions Officer at ...

NEOM’s Komal Bajaj shares how brands can secure their relevance in the Saudi market by positioning themselves as contributors ...

At a time when authenticity equals influence and influence equals dirham value, creators aren’t just promoting brands – ...

The Faces to Watch issue also includes the gaming, social media and influencer guide, featuring opinions and perspectives ...

MassiveMusic’s Laura Woźniak sheds light on how a soundscape is a ‘powerful tool’ that brands in Saudi should lean into in ...

With the expansion of ArabyAds, VIDAA and Hisense partnership, they are transforming the CTV and Smart TV advertising ...

OSN and WBD will co-produce original content from the MENA region, championing local entertainment and delivering tailored ...

Infront has partnered with F31, helping Middle East brands reach audiences through some of the world's leading sports ...

The essential supplement provides an in-depth look at Saudi Arabia’s media, marketing and advertising landscape.

Platinumlist's Ivan talks about the event industry increasingly relying on data to improve campaigns, and maximise ROI ...

Volkswagen ME collaborates with artist Wael Morcos for its Arabic Art Project as part of the Golf GTI launch in the Middle East.