AI is starting to unlock big savings. The cross-sector survey of generative-AI adoption, companies reported average ...

In an effort to continue its growth trajectory and enhance offerings, Current Global MENAT has made five appointments to its ...

The deal aims to strengthen the international growth of the Excellera Advisory Group, which now reaches $75m in turnover.

Property Finder reveals the strategy of its supercar activation, which saw Ferraris and Lamborghinis with its branding roll ...

ME by Meliá Dubai's Gyunay Alieva writes on how hospitality brands must diversify their strategies to win long standing ...

The Campaign Agency of The Year Middle East awards are back this December for its 2025 iteration. Early bird entries open ...

Rolled out across a full 360° marketing push, the dubizzle campaign features two humour-laced films that bring to life the struggle to sell.

Ruder Finn Atteline opens its KSA HQ, bringing AI-powered communications and supports Vision 2030 with local partnerships and initiatives.

Carine El Natour explores the rise of freelancing in PR across the MENA region and offers practical advice for those ...

In total, the MENA region earned 4 Graphite and 13 Wood Pencils across categories at the 2025 edition of the D&AD Awards.

DUNE | 23 will become the Middle East arm of M+C Saatchi Sport & Entertainment at its newly established sixth global office.

Sarah Maina becomes Regional Manager - Middle East & France at AppsFlyer to drive growth and cross-market synergy.