News

Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube ...
In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...
Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...
Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...
Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...
A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform.
Today YouTube lost a teammate, mentor, and friend. Susan's legacy lives on in everything she touched at Google and YouTube. I'm forever grateful for her friendship and guidance. I will miss her ...
TV is now the primary device for YouTube viewing in the US. Twenty years in, it’s exciting to be at this moment. As I do every year, here are four big bets for YouTube in 2025. One of the most ...
With a global community of two billion people on YouTube, we’re always looking for ways to make it easier to watch and interact with your favorite videos. Check out some of our favorite tips and ...
Last year, we announced YouTube Create, a new, free of charge app designed to make video editing for Shorts and longer videos easier, so creators can spend more energy on their craft and creativity.
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...
Earlier today I sent an email to employees announcing that I’d be stepping back from my role as the head of YouTube to start a new chapter focused on my family, health and personal projects I'm ...