Several times a year, CEO Susan Wojcicki updates users and creators on YouTube’s priorities. This Letter addresses initiatives to support the Black community, the impact of COVID-19, and how YouTube ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

Earlier today I sent an email to employees announcing that I’d be stepping back from my role as the head of YouTube to start a new chapter focused on my family, health and personal projects I'm ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

You've mastered the art of long-form video, building an audience with in-depth tutorials, engaging vlogs, or thought-provoking documentaries. But in today's fast-paced digital world, YouTube Shorts ...

Now that we have the power of a production studio in the palm of our hands, the universe of creators is growing every day. Today, creating is about participating in a cultural moment, and making the ...

Generative AI is transforming the ways creators express themselves – from storyboarding ideas to experimenting with tools that enhance the creative process. But viewers increasingly want more ...

Noticed anything different on YouTube lately? Over the past few months, a limited number of users in select markets have been testing a new feature called Playables — a collection of free games you ...

Foundry is focused on serving independent music because we believe that the creative potential of independent artists is unmatched. Receiving our most applications ever, the 2021 Foundry Class is the ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

More people are choosing to experience YouTube on the big screen with friends and family. In fact, according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in ...