We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media spending is set to reach €25 billion by next year. Retailers such as Tesco, Iceland, Co-op, ...

Gary Vaynerchuk – Advertising Week Europe 2025. At Advertising Week we thrive on the big conversations and we are gearing up for more. Mark your diary, save the date, block out the time because we’ll ...

By Filippo Gramigna, Co-CEO of Onetag. Curation is one of the most talked-about trends in programmatic, and one of the least understood. Supply platforms miss the key ingredient when they treat ...

The way consumers engage with news has dramatically changed over the past few years. This became very evident during the 2024 presidential election cycle. Legacy media, once the cornerstone of hard ...

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

Last year, I urged brands to evolve beyond rainbow logos and limited-time campaigns in favor of celebrating diversity, equity and inclusion with an always-on mindset. This year, that message is even ...

Globalization offers immense opportunities for brands looking to expand their reach, but it comes with particular challenges that require careful consideration. As companies venture into new ...

In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to ...

Included within the coverage of Amazon’s most recent middling earnings report, released a few weeks ago, was some promising news about ad growth. According to the New York Times, “advertising, which ...

Cannes Conversations From the Samba Media Intelligence Lounge. Cannes Conversations is an exclusive video series from the Samba Media Intelligence Lounge in Cannes.

In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James ...

Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele ...