The "moving target" becomes a little more stable when there are reliable metrics to guide action. If we can project who is ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

BofA raised the firm’s price target on Sprouts Farmers Market (SFM) to $185 from $165 and keeps a Buy rating on the shares. The firm, which ...

They can then target these smaller markets directly with products and advertising tailored to their needs and tastes. Market segmentation divides a broad market into subsets with common ...