The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

Best Overall: Redken Blondage Color-Depositing Purple Shampoo Best for Highlights: Olaplex No. 4 Blonde-Enhancing Toning Shampoo Best for Blonde Hair: Joico Color Balance Purple Shampoo Best for ...

According to the experts, purple shampoo can help neutralize dullness, eliminate brassiness and tone blonde hair. Here's how to use it at home for the best results.

Purple shampoo can prolong color-treated hair and brighten natural blonde hair. Shop some of the best purple shampoos from Oribe, Kerastase and more.

Depending on the brand and the store where you get the purple shampoo, you can expect to pay anywhere from $8 to $100. Inexpensive purple shampoos are available in the $8-$19 price range.

Since purple shampoos are strong and can leave a lot of pigment on your hair, you don’t want to use too much or too little, she says. Not enough purple shampoo won’t tone your brassiness ...

My 90-something-year-old nana, who has had bright blonde hair for as long as I’ve known her, opened her own beauty salon, Rosemarie’s Fashion Flair, near Chicago in the 1960s, which my mom ...

Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.

How do I use purple shampoo to tone my hair?As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

Purple-pigmented shampoo, therefore, works by neutralizing brassy yellow undertones from hair. Its aim is to remove these undertones and leave the hair blonde and with a cooler, more ashy-toned […] ...

Purple shampoo is designed to neutralize brassy yellow tones from blonde, platinum, silver, and gray hair. This includes dyed shades and naturally occurring white/grey hair that yellows due to ...