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Former Activision Blizzard CEO says Microsoft acquisition came after TikTok purchase failure
A recent interview on the Grit Podcast featuring the former Activision Blizzard CEO Bobby Kotick and former Entertainment ...
Forbes1y
Jason Schreier’s Next Book Will Dive Deep Into The Downfall Of Blizzard
and even today as new owner Microsoft reportedly has plans to take/keep its acquired studios multiplatform. But Blizzard has a long history and there’s a lot to discuss. I spoke with Jason about ...
EA 'Passed' on Buying Call of Duty, Guitar Hero, and Even World of Warcraft Studio Blizzard, Former Exec Reveals
EA "passed" on buying a number of blockbuster Activision Blizzard games, including Call of Duty, Guitar Hero, and even World ...
Warc6mon
Media owner spotlight: Understanding Activision Blizzard’s approach to in-game mobile advertising
Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising. Video ...