In Iceland, the most popular Christmas gifts aren’t the latest iProducts or kitchen gadgets—they’re books. Each year, Iceland celebrates what’s known as Jólabókaflóðið: the annual ...

Travel | December 15, 2022. Iceland’s Christmas Book Flood Is a Force of Nature. The nation’s seasonal publishing and gifting tradition nourishes its unique literary culture ...

To this day, Iceland's publishing industry takes into account Christmas, with 40% of annual book sales happening in the month of December. In addition, one of the major publishing houses indicates ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

In 2013, Iceland’s Bifröst University conducted a study of the population’s reading habits. ... Welcome to Jólabókaflóð, the Christmas (or Yule) Book Flood.

The word is pronounced, roughly, “YO-la-BO-ka-float,” and translates as “the Christmas book flood,” I informed my guests. This year, I decided to write about how Icelanders observe ...

Why Iceland’s holiday obsession with books can be a heavenly alternative to the Christmas status quo—and how to try this tradition on for size no matter where you live.

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...