Similarly, the TikTok "lemon girl aesthetic" was all the rage in the summer of 2023. It’s characterized by bright, zesty hues, airy linens, wicker accents, and a subtle Mediterranean influence.

The ‘clean girl aesthetic’ puts mostly white women front-and-center as the preeminent aspirational figure on TikTok. The hashtag tag lacks diversity and caters to one specific demographic.

It was called "That Girl". Over time, it evolved into the clean girl aesthetic which includes a healthy lifestyle, natural makeup, neutral colors, and fostering a clean, minimal space.