In a viral TikTok video, a millennial woman has made a bold prediction: "Gen Z is going to be the last generation that has ...

Understanding them isn’t about keeping up; it’s about remaining relevant. And we, as business leaders, have to stay curious ...

One CEO told Newsweek that Gen Z workers are "extremely overwhelmed to the point that they shut down as a form of ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

Which generation has it best and which has it hardest? It is a debate that has long exercised people of all ages.

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

According to the latest Vantage Report from Vagaro, the leading software for businesses in beauty, wellness, and fitness, Gen ...

Teens today have every song ( ever ?!) available at their fingertips today. All it takes is a quick Spotify or YouTube search ...

Despite growing up in a digital world, nearly half of Generation Alpha are listening to music on physical formats like CDs ...

This year marks the first time in history that seven generations are alive all at once. So, we asked travel advisors and ...