Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

Millennials complain about the long hours they work, but that doesn't bother other generations at all. As of 2025, ...

Aerin Lauder is expanding on the success of her previous Williams-Sonoma Inc. collaborations with a new Pottery Barn Teen ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Kapamilya actress Andrea Brillantes believed that the Generation Z and Alpha should have political awareness. Andrea grew up ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...