At the core of this approach is the ideal person profile (IPP)—a robust, multidimensional customer identity that merges first-party data with verified business and consumer attributes. IPPs serve as a ...

Building on the success of its Post-Back solution — which helps brands unlock new user acquisition and retention opportunities from first-party data — Aarki continues to lead the way in the ...

In his first interview in the post ... behemoth’s shift to streaming-first strategies, the use of AI and data to optimize ad targeting, representation in entertainment and the push to make ...