First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

In the rapidly evolving digital marketing landscape, the importance of first-party data has become more pronounced than ever. More than six months after Google’s decision to cancel the ...

Around 57% of marketers are now putting their bets on zero-party data (ZPD) sources like surveys and social media polls, where customers willingly share their preferences instead of intrusive data ...

Real estate investment trust and mall owner Simon has added new capabilities to its Simon Media & Experiences division, offering first-party customer data based on the millions of interactions that ...

In a statement, the media powerhouse said it had chosen Antsomi CDP 365 as its customer data platform to drive its first-party data strategy and enhance customer engagement across multiple ...