What’s emerging from this shift is a new class of data: real-time, first-party clinical data. Not modeled or inferred, but direct insight into how and why physicians are making decisions in the moment ...

At the core of this approach is the ideal person profile (IPP)—a robust, multidimensional customer identity that merges first-party data with verified business and consumer attributes. IPPs serve as a ...

Building on the success of its Post-Back solution — which helps brands unlock new user acquisition and retention opportunities from first-party data — Aarki continues to lead the way in the ...