Data Intelligence for Marketing helps organizations meet customer ... It's what marketers need to compete in today's data-driven era." ...

LLMs and AI tools have transformed nearly every industry, including marketing. We’ve become accustomed to AI ... MCP allows LLMs and AI systems to connect more easily to external data sources and ...

Today’s most effective marketing campaigns are grounded in ... ways to turn raw information into creative that converts. Data-driven creative provides brands an effective tool for one-to-one ...

Why multithreading is now table stakes Deals no longer hinge on a sole champion. Gartner counts 11+ stakeholders in a typical B2B purchase (sometimes up to 20), and win-loss data shows multi-threaded ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging ...

Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond ...

Enterprise data can be a hidden treasure trove. Here’s how to safely monetize it by zeroing in on actionable value and guarding against common risks.

As data-driven marketing has become crucial for brands to reach consumers, the Data Collective is a multi-sourced arbiter to standardize data accuracy for audience targeting and media measurement.

Organisations that invest in data-driven strategies today will set new standards for healthcare marketing, fostering deeper patient relationships and ultimately creating healthier communities.

The rise of big data, analytics and artificial intelligence (AI) is fundamentally reshaping the hospitality industry, enabling hotels and resorts to refine their operational and marketing strategies.

It's what marketers need to compete in today's data-driven era." Marketing teams at leading global brands are already realizing value with Data Intelligence for Marketing while maintaining compliance ...