The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential ...

Prime Minister Mark Carney, whose Liberal Party won Canada's election on Monday, is a two-time central banker and crisis fighter who now faces his biggest challenge of all: steering Canada through U.S ...

Opinions expressed are those of the author. The ground beneath the lead generation industry is shifting. What was once a landscape often dominated by volume and aggressive tactics is quickly ...