The wordmark is the primary identifying graphic element representing Bowdoin College. It is our logo, and a unique signifier of the College’s “brand.” The wordmark is also trademarked, which is why it ...

The CU Boulder signature includes two elements: the logomark (interlocking CU) and the wordmark (university name). Please always use both elements of the original artwork provided to you, and never ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details that often ...