Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

which then prompted commenters to share their own experiences of unskippable YouTube ads ranging from several minutes to many hours. The biggest one, which we couldn’t verify, is a claim to have ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

"Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing," the feature's description reads. We've seen unskippable ads on other ...

It was exhilarating. Without the noise of Facebook's ads and promotions, I noticed posts from accounts I forgot I followed. Since I wasn't getting unskippable ads (you only get those in Europe), I ...

In a statement originally provided to Campaign, Google explained: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both us ...

Roku confirmed the auto-playing ads are a thing, and said they are an official test. However, the company stopped short of ...

Roku's community forums and Reddit are full of rage from users who complain they're being forced to watch ads before they can ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

Roku is testing a startup ad before users get to the home screen when booting up the device. Roku has confirmed the new ad feature is not permanent yet, and that it is currently testing it. Recently, ...