Many were quick to note that Thai Airways’ purple, pink and gold corporate colors are far too immediately recognizable to hide by using a can of black paint on the logo. Moreover, Bangkok’s ...

After the accident, workers on a crane painted over the Thai Airways logo on the tail and body of the aircraft in black. Known as the “crisis communication rule,” the practice of obscuring ...

A common practice by airlines trying to reduce negative publicity about accidents – masking their company logo on a plane involved in a mishap–is proving ineffective in the social-media age ...

A common practice by airlines trying to reduce negative publicity about accidents – masking their company logo on a plane ... as seen after a Thai Airways International PCL jet suffered a ...