Southwest Airlines hiked annual fees on its credit cards, but also announced a host of new benefits and other changes.

Overall, CEO Bob Jordan expressed confidence with Southwest's ongoing commercial transformation, which takes its next big ...

Earlier this year, Southwest Airlines made the controversial decision to end its longstanding "bags fly free" policy as the airline began charging customers for each checked bag in an attempt to boost ...

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues ...

The carrier has started assigned seating and bag fees, leading to mixed results and a projected revenue increase from fees, ...

Southwest Airlines has undergone a number of changes in the past few months that have rubbed travelers the wrong way. In ...

Going forward, even more changes are on the horizon. On Thursday, Southwest shared a revamp to its Rapid Rewards Credit Cards ...

Southwest Airlines will begin charging for checked bags on new reservations starting May 28th. The fees will be $35 for the first bag and $45 for a second.

While Southwest hoped that the new bag charges would boost profits, Katy Nastro, travel expert at Going, has issued a pretty ...

In this week’s news, Southwest Airlines will end open seating and add premium seats, putting the future of its free checked bag policy into question; the Transportation Department targets Delta ...

Southwest has struggled to track along with changing customer preferences post-pandemic. The pricing of individual options and bag fees has proliferated through the industry in recent years.

If Southwest Airlines had assembled a focus group and asked them "what's the stupidest thing that we could do to ruin our company," this is what they would have come up with. pic.twitter.com ...